Luma AI plans, priced per output

What one output really costs on each Luma AI plan if you use all its credits. Effective price = plan price ÷ credits included × credits per output (method).

Plus

Monthly billing
$30.00/mo
Annual billing
$25.00/mo ($300.00/yr)
Included
10,000 credits/mo, $0.003 per credit
Source
Source verified

Ray credits converted from the 5-second text/image-to-video SDR prices (50 / 100 / 400 credits at 540p / 720p / 1080p); 10-second clips cost 150 / 300 / 1200 credits (1.5x per second), HDR 2x, HDR+EXR 3x, no-keyframe generations +30 credits. Uni-1 costs 30 credits per image. Yearly billing is $300/year. Credits reset to the monthly allocation at renewal (Luma help center).

Cost per output on Plus, using all included credits.
ModelOutputCredits eachPer monthMonthly billingAnnual billingExampleCheapest API
Luma Ray 3.2per second of video540p, silent101,000$0.03$0.025$0.3010 s clip$0.03Luma AI
Luma Ray 3.2per second of video720p, silent20500$0.06$0.05$0.6010 s clip$0.06Luma AI
Luma Ray 3.2per second of video1080p, silent80125$0.24$0.20$2.4010 s clip$0.24Luma AI
Luma Ray 3.14per second of video540p, silent101,000$0.03$0.025$0.3010 s clip–
Luma Ray 3.14per second of video720p, silent20500$0.06$0.05$0.6010 s clip–
Luma Ray 3.14per second of video1080p, silent80125$0.24$0.20$2.4010 s clip–
Luma Uni-1per image30333$0.09$0.075$9.00100 images$0.0404Luma AI

Pro

Monthly billing
$90.00/mo
Annual billing
$75.00/mo ($900.00/yr)
Included
40,000 credits/mo, $0.00225 per credit
Source
Source verified

Same credit rates as Plus (5-second SDR clip rates; 10-second clips 1.5x per second). Yearly billing is $900/year.

Cost per output on Pro, using all included credits.
ModelOutputCredits eachPer monthMonthly billingAnnual billingExampleCheapest API
Luma Ray 3.2per second of video540p, silent104,000$0.0225$0.01875$0.22510 s clip$0.03Luma AI
Luma Ray 3.2per second of video720p, silent202,000$0.045$0.0375$0.4510 s clip$0.06Luma AI
Luma Ray 3.2per second of video1080p, silent80500$0.18$0.15$1.8010 s clip$0.24Luma AI
Luma Ray 3.14per second of video540p, silent104,000$0.0225$0.01875$0.22510 s clip–
Luma Ray 3.14per second of video720p, silent202,000$0.045$0.0375$0.4510 s clip–
Luma Ray 3.14per second of video1080p, silent80500$0.18$0.15$1.8010 s clip–
Luma Uni-1per image301,333$0.0675$0.05625$6.75100 images$0.0404Luma AI

Ultra

Monthly billing
$300.00/mo
Annual billing
$250.00/mo ($3,000/yr)
Included
150,000 credits/mo, $0.002 per credit
Source
Source verified

Same credit rates as Plus (5-second SDR clip rates; 10-second clips 1.5x per second). Yearly billing is $3,000/year.

Cost per output on Ultra, using all included credits.
ModelOutputCredits eachPer monthMonthly billingAnnual billingExampleCheapest API
Luma Ray 3.2per second of video540p, silent1015,000$0.02$0.01667$0.2010 s clip$0.03Luma AI
Luma Ray 3.2per second of video720p, silent207,500$0.04$0.03333$0.4010 s clip$0.06Luma AI
Luma Ray 3.2per second of video1080p, silent801,875$0.16$0.1333$1.6010 s clip$0.24Luma AI
Luma Ray 3.14per second of video540p, silent1015,000$0.02$0.01667$0.2010 s clip–
Luma Ray 3.14per second of video720p, silent207,500$0.04$0.03333$0.4010 s clip–
Luma Ray 3.14per second of video1080p, silent801,875$0.16$0.1333$1.6010 s clip–
Luma Uni-1per image305,000$0.06$0.05$6.00100 images$0.0404Luma AI

Effective prices assume you use every included credit each month. Unused credits make each output more expensive; the calculators price a specific job including top-ups.

Updated